by brianwallace94 | Jun 13, 2025 | Stakeholders
End Users’ Hatred for Salesforce (and Change) — And Why It’s Not the Platform’s Fault “We hate Salesforce.” That was the opening line from a VP of Sales on a kickoff call. And if you’ve worked in Salesforce consulting or internal ops long enough, you’ve...
by brianwallace94 | Jun 12, 2025 | Stakeholders
Why Your Salesforce Projects Fail: Lessons from a Real-World CRM Crisis Let’s face it—one of the most dreaded moments in any RevOps or IT leader’s career is when an executive storms into a meeting and says something like: “Why the hell does [insert CRM project] take 6...
by brianwallace94 | Jun 8, 2025 | Tech
If your Marketing Cloud account is mostly sitting idle — or your team only uses it for newsletters — you’re missing a major opportunity. Salesforce Marketing Cloud isn’t just for big brands with complex teams. Even small sales orgs can use Journey Builder to...
