by brianwallace94 | Jul 30, 2025 | Stakeholders
Salesforce professionals often hear the phrase: “No solutioning during discovery.” And while the intent behind this mantra is valid — discovery should focus on understanding the why before jumping to the how — taking it too literally can backfire. Discovery is not a...
by brianwallace94 | Jun 16, 2025 | Stakeholders
Salesforce professionals often hear the phrase: “No solutioning during discovery.” And while the intent behind this mantra is valid — discovery should focus on understanding the why before jumping to the how — taking it too literally can backfire. Discovery is not a...
by brianwallace94 | Jun 13, 2025 | Stakeholders
End Users’ Hatred for Salesforce (and Change) — And Why It’s Not the Platform’s Fault “We hate Salesforce.” That was the opening line from a VP of Sales on a kickoff call. And if you’ve worked in Salesforce consulting or internal ops long enough, you’ve...
by brianwallace94 | Jun 12, 2025 | Stakeholders
Why Your Salesforce Projects Fail: Lessons from a Real-World CRM Crisis Let’s face it—one of the most dreaded moments in any RevOps or IT leader’s career is when an executive storms into a meeting and says something like: “Why the hell does [insert CRM project] take 6...
